‘Give A Garmin’ Christmas campaign

Garmin wanted to target consumers in the final 5 yards of their shopping experience while improving brand awareness and positioning Garmin products as a gifting opportunity this Christmas.

Adlift presented the Garmin products with eyecatching graphics whilst providing targeted coverage right at the point of purchase as the artwork was tagged with CurrysDigital stores.

In addition, 19 lifts in high ranking malls such as the Metro Centre featured Adlift Experience, which completely immersed the consumer in the Garmin creative message inside the lifts (pictured).

Finally large format Ad HD screens fully wrapped with festive Garmin artwork showcased the advert with full audio to ensure the Garmin brand was unmissable in the malls.

Coty CKIN2U Mirrored Vinyls

Coty used mirrored vinyls on Adlift to promote sales of the CKIN2U fragrance in the important Christmas gifting period.

Over 50 sites were hand selected across 11 malls with proximity to Boots wherever possible, and the mirrored vinyls delivered a premium synergy with the creative to appeal to the target audience of 18-44 year old females and drive footfall into Boots stores.

Field Marketing & Brand Experience Awards

Limited Space are proud to announce they have won Silver at the Field Marketing & Brand Experience awards held in Grosvenor Square on Wednesday night. Huge thanks go to the Bullring and Big Cat Group for making the entry a success and of course to the Limited Space team all of which are constantly striving to ensure every single campaign is as exceptional as it possibly can be.

Limited Space Expands Team

Following a very positive first three quarters of the year our sales team has been strengthened by the addition of John Widdowson who joined us recently as account manager. John joins us from Kinetic where he was account manager for 3 years including a period within Kinetics Starcom Mediavest team. John will be responsible for business out of Posterscope and their affiliated agencies alongside director Samantha Sida.

Cadburys Interactive

Our network of Ad HD screens are being transformed into interactive digital billboards as part of Cadburys Spots vs Stripes campaign to promote awareness of their role as Official Treat Provider of the London 2012 Olympic and Paralympic Games.

The concept behind Spots vs. Stripes is all about encouraging the public, who are often too busy to engage in competitive sport activities, to assign themselves to a ‘Spot’ or a ‘Stripe’ team before challenging friends, family and colleagues to a friendly contest of anything from football to tiddlywinks. The aim is to drive participants to a specially created website www.spotsvstripes.com where they can register and allocate points to their appointed side.

Planned and bought by Posterscope’s Hyperspace and PHD, Cadburys will take full ownership of 9 screens from the national Ad HD Interactive network by running 100% interactive Cadburys content. The entertaining content, developed by digital production company Grand Visual using artwork from Fallon, will involve two interactive games intended to encourage participants to challenge one another to a contest whilst making it as fun as possible in the process. Additionally the campaign benefits from huge Cadburys branded purple screen surrounds, developed by Fallon, which will ensure that shoppers really will not be able to miss the giant interactive billboards as they dominate the mall and encourage shoppers to take part.

The first game uses facial recognition software coupled with gesture based technology and is entitled ‘Head & Spoon race’ where cameras capture participants faces and superimpose them onto an egg before they have to run down a virtual road with the egg on the spoon. The second entitled ‘Heady Keepy Uppies’ is also a gesture based game and involves participants trying to keep random objects , such as crash helmets and slippers, in the air by moving from left to right. The campaign is expected to draw considerable secondary audiences of onlookers, in addition to direct participation, as contestants challenge one another to games in a leisure environment that is perfectly suited to fostering dwell times.

“We’re delighted to be running this activity for Cadbury. There has been such a lot of creativity and effort injected into this project from all sides - Posterscope, Grand Visual, Fallon, ourselves and of course Cadbury. We’re really excited to see the campaign go live as we embark on our next phase of Ad HD which sees it fully embrace the wide ranging interactive possibilities digital can now deliver.”
Matt Gordon
Managing Director - Limited Space

The Ad HD activity runs as the only interactive digital element of the first phase of a wider campaign that went live on 7th August encompassing TV, Outdoor, PR and the dedicated website. Cadburys will also be launching a new product alongside this campaign, the limited edition ‘Challenge’ bar which will be divided into 3 sections; one for each player and one for the winner.

See the video here - http://www.limited-space.com/cadburyvideo.html

Award Shortlist

We are really excited to announce that we have been shortlisted for the Field Marketing & Brand Experience 2010 awards for our work with Big Cat Group and the Bullring and the CSI: The Experience work that we ran earlier in the year. The campaign featured our Adlift and Adlift Experience format which transformed the inside of key central lifts at the Bullring into mock crime scenes.

Monster Media Partnership

We are very excited to announce that we are now able to provide a fully serviced offering for interactivity, on our large format digital screen network Ad HD, that will be capable of including everything from inception to monitoring campaign success. We have partnered with Monster Media, the global leader of out-of-home interactive advertising, to roll out the cutting edge interactive technology exclusively across the network.

Exclusive ownership of the screens will allow clients to transform the giant sites into dynamic interactive billboards. The digital sites, which run full audio, will offer clients endless opportunities to provoke rich brand engagement amongst shoppers through various technologies such as gestural interaction, multi-touch interaction, augmented reality and mobile phone interaction - where your mobile actually controls the ad.

One point of contact for media, installation and software development will also eradicate the number of complexities often associated when planning and buying interactive campaigns and will provide an easier buy for clients and agencies. It will also provide a solution that is supported by a wealth of experience and expertise with Monster Media having run more than 1,000 interactive campaigns globally over the past 4 years and Limited Space being media experts within the UK mall environment.

“We’re thrilled to have a long-term, exclusive contract with Limited Space and looking forward to placing our interactive technology within their malls throughout the UK,” said David McKie, managing director of Monster Media UK. “Monster Media already has a strong presence in upscale malls throughout the globe and this new partnership is a natural and major step in our strategy to aggressively expand our presence throughout the UK.”

Monster Media will be installing its one-of-a-kind dynamic displays in 15 flagship malls within the Limited Space network, including The Bullring, The Metro Centre, Cabot Circus, Highcross and Bluewater.
“We were looking for an out-of-home partner that had strong synergy with our own business. We are both constantly reinventing ourselves and pushing the envelope, and that’s what pulled us strongly towards Monster Media,” said Matt Gordon, owner of Limited Space. “We’re both leaders in our respective fields and I’ve no doubt that this partnership will increase the effectiveness and success of both companies.”

Beach Polo

The annual British Beach Polo Championships are held at the exclusive location of Sandbanks beach, half a mile from the Limited Space head office. Since we’ve had one of the hottest summers on record we thought it would be the ideal setting to invite some clients along from both the agency and mall side to take in the surroundings and enjoy a day of sunshine and champagne. View a few shots of the day here: http://www.limited-space.com/slideshows/121

New Malls

We are delighted to announce we have added four new malls to our portfolio. The Grafton Centre in Cambridge, Whitgift Centre in Croydon, Silverburn in Glasgow, and the Wellgate Centre in Dundee – takes our portfolio to 80 malls in total with a combined footfall of 45 million every two weeks. The additions are part of an expansion plan to continue to consolidate our formats within the premium sector of the UK mall market.

The Grafton Centre in Cambridge is the highest ranking of the five malls in Cambridge whilst the Whitgift Centre in Croydon is the largest and the highest rated of the five shopping centres in Croydon with over 140 stores and is ranked 18th in the country.

The new additions also include two new Scottish malls – Silverburn in Glasgow which is ranked 29th in the UK and is the highest rated of all the 20 malls in the Glasgow area. Wellgate Centre, owned by Prupim, is situated in the city centre of Dundee and is the second highest ranking mall in the city.

“The demand for our innovative static and digital formats - Adlift, Panoramic and Ad HD - has allowed us to build on our mall portfolio. All of our malls are carefully selected so our distribution is concentrated within the top 20% of the UK’s most desirable malls. This makes sure we give the premium brands we work with the best malls to advertise in for their product. We’re excited to be expanding into these prestigious mall developments and we hope to continue to incorporate further high-ranking malls within the coming months.”

Matt Gordon
Managing Director, Limited Space

Limited Space brings UFC game to life

THQ used our Gaming Pack; including Adlift sites, Panoramic large format posters and Ad HD digital screens to promote their release of UFC Undisputed 2010 in flagship malls such as the Arndale Centre, Manchester and Cabot Circus in Bristol. As part of the campaign, designed to target 15-34 year olds, THQ took ownership of the Ad HD screens, which involved creating specially designed giant THQ artwork.

Jeremy Taylor, Mindshare says “Limited Space are great to work with because they really understand the mall environment and can advise us on what will work best for the client in that space. THQ wanted a campaign with real impact. Limited Space’s malls are the most popular and consequently have the highest footfalls so the combination of that and their gaming domination pack was perfect to engage with UFC’s target audience, and drive direct sales right at the point of purchase.”

Peugeot CC Allure campaign

Peugeot used a mixed campaign of Adlift and Ad HD to promote awareness of their latest CC Allure series.

Adlift delivered coverage of the mall in high footfall locations whilst Ad HD showcased the advert for the car with high impact, using full audio to bring the campaign to life.

Limited Space dominates the mall environment

Limited Space used a combination of its high impact ad formats to provide total domination campaigns for Paramount and Warner Bros over the Christmas period and the preceding months. The campaigns for the DVD release of Star Trek, Transformers 2 ‘Revenge of the Fallen’ and the latest DVD release of Harry Potter ‘Harry Potter and the Half Blood Prince’ all featured on Adlift, Panoramic and Ad HD across our flagship malls.

The campaigns for Star Trek and Transformers also took full ownership of our AdHD screens and showcased the DVD trailers by wrapping the screen surround with eye catching graphics and full audio that truly dominated the surrounding mall environment.

Adlift CSI campaign turns the Bullring into a crime scene

Limited Space used Adlift and Experience formats to help promote CSI: The Experience by turning the lifts in Bullring Birmingham into crime scenes. The Adlift sites and Adlift Experience locations were situated in the central concourse area of the mall, which benefited from high footfalls and dwell times. The lifts have been transformed with creatives which featured yellow crime tape, warning shoppers they're entering a crime scene.

“The yellow tape across the doors looks so realistic that we’ve actually had shoppers at Bullring wondering whether the lifts are out of bounds,” said Tim Walley, general manager of Bullring. “Limited Space’s formats are always great at engaging consumers and driving traffic and sales, so they were an obvious choice to promote the opening of CSI: The Experience.”

BMW Ad HD campaign

Limited Space wrapped the entire frames of the Ad HD network – giant screens of up to 110 sq/ft with full audio to help promote the new BMW 5 series. Shopping malls were not an obvious location for BMW ads as its target audience is affluent men but we recommended premium malls in our network with the highest overall footfalls and concentration of men to make sure the ads were as targeted as possible.

Abigail Humphrey, senior account manager, said “Limited Space knows the mall environment inside out and could give us the insight and figures we needed to take to the client to back up the decision to use these locations. It’s always great working with them as they have the expertise and innovative formats to help make targeted campaigns highly relevant.”