Limited Space brings UFC game to life

THQ used our Gaming Pack; including Adlift sites, Panoramic large format posters and Ad HD digital screens to promote their release of UFC Undisputed 2010 in flagship malls such as the Arndale Centre, Manchester and Cabot Circus in Bristol. As part of the campaign, designed to target 15-34 year olds, THQ took ownership of the Ad HD screens, which involved creating specially designed giant THQ artwork.

Jeremy Taylor, Mindshare says “Limited Space are great to work with because they really understand the mall environment and can advise us on what will work best for the client in that space. THQ wanted a campaign with real impact. Limited Space’s malls are the most popular and consequently have the highest footfalls so the combination of that and their gaming domination pack was perfect to engage with UFC’s target audience, and drive direct sales right at the point of purchase.”