Limited Space used Adlift and Experience formats to help promote CSI: The Experience by turning the lifts in Bullring Birmingham into crime scenes. The Adlift sites and Adlift Experience locations were situated in the central concourse area of the mall, which benefited from high footfalls and dwell times. The lifts have been transformed with creatives which featured yellow crime tape, warning shoppers they're entering a crime scene.
“The yellow tape across the doors looks so realistic that we’ve actually had shoppers at Bullring wondering whether the lifts are out of bounds,” said Tim Walley, general manager of Bullring. “Limited Space’s formats are always great at engaging consumers and driving traffic and sales, so they were an obvious choice to promote the opening of CSI: The Experience.”
