Limited Space wrapped the entire frames of the Ad HD network – giant screens of up to 110 sq/ft with full audio to help promote the new BMW 5 series. Shopping malls were not an obvious location for BMW ads as its target audience is affluent men but we recommended premium malls in our network with the highest overall footfalls and concentration of men to make sure the ads were as targeted as possible.
Abigail Humphrey, senior account manager, said
“Limited Space knows the mall environment inside out and could give us the insight and figures we needed to take to the client to back up the decision to use these locations. It’s always great working with them as they have the expertise and innovative formats to help make targeted campaigns highly relevant.”
