The campaigns for Star Trek and Transformers also took full ownership of our AdHD screens and showcased the DVD trailers by wrapping the screen surround with eye catching graphics and full audio that truly dominated the surrounding mall environment.
Saturday, 27 February 2010
Limited Space dominates the mall environment
Limited Space used a combination of its high impact ad formats to provide total domination campaigns for Paramount and Warner Bros over the Christmas period and the preceding months. The campaigns for the DVD release of Star Trek, Transformers 2 ‘Revenge of the Fallen’ and the latest DVD release of Harry Potter ‘Harry Potter and the Half Blood Prince’ all featured on Adlift, Panoramic and Ad HD across our flagship malls.
The campaigns for Star Trek and Transformers also took full ownership of our AdHD screens and showcased the DVD trailers by wrapping the screen surround with eye catching graphics and full audio that truly dominated the surrounding mall environment.
The campaigns for Star Trek and Transformers also took full ownership of our AdHD screens and showcased the DVD trailers by wrapping the screen surround with eye catching graphics and full audio that truly dominated the surrounding mall environment.
Adlift CSI campaign turns the Bullring into a crime scene
Limited Space used Adlift and Experience formats to help promote CSI: The Experience by turning the lifts in Bullring Birmingham into crime scenes. The Adlift sites and Adlift Experience locations were situated in the central concourse area of the mall, which benefited from high footfalls and dwell times. The lifts have been transformed with creatives which featured yellow crime tape, warning shoppers they're entering a crime scene.
“The yellow tape across the doors looks so realistic that we’ve actually had shoppers at Bullring wondering whether the lifts are out of bounds,” said Tim Walley, general manager of Bullring. “Limited Space’s formats are always great at engaging consumers and driving traffic and sales, so they were an obvious choice to promote the opening of CSI: The Experience.”
“The yellow tape across the doors looks so realistic that we’ve actually had shoppers at Bullring wondering whether the lifts are out of bounds,” said Tim Walley, general manager of Bullring. “Limited Space’s formats are always great at engaging consumers and driving traffic and sales, so they were an obvious choice to promote the opening of CSI: The Experience.”
Monday, 22 February 2010
BMW Ad HD campaign
Limited Space wrapped the entire frames of the Ad HD network – giant screens of up to 110 sq/ft with full audio to help promote the new BMW 5 series. Shopping malls were not an obvious location for BMW ads as its target audience is affluent men but we recommended premium malls in our network with the highest overall footfalls and concentration of men to make sure the ads were as targeted as possible.
Abigail Humphrey, senior account manager, said “Limited Space knows the mall environment inside out and could give us the insight and figures we needed to take to the client to back up the decision to use these locations. It’s always great working with them as they have the expertise and innovative formats to help make targeted campaigns highly relevant.”
Abigail Humphrey, senior account manager, said “Limited Space knows the mall environment inside out and could give us the insight and figures we needed to take to the client to back up the decision to use these locations. It’s always great working with them as they have the expertise and innovative formats to help make targeted campaigns highly relevant.”
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