The Outdoor Media Centre has announced today that UK Outdoor revenues for the period Jan-March 2012 reached £213m, up 3.1% year on year. This is strong news for the Outdoor industry as it enjoys three consecutive quarters of growth. The Outdoor Media Centre also reported that digital revenues were up 42% to £35.5m for the quarter, ‘reflecting advertisers increasing adoption of new technology in their outdoor campaigns, more interactivity and connectedness with social media, as well as continued investment by media owners’. Digital now makes up 16.7% of all Outdoor revenue.
Categories spending more in Q1 2012 than in the previous years include telecoms, drink, retail, travel, entertainment, clothing, cosmetics and personal care, and household equipment.
Click here to see some examples of our latest Limited Space campaign photography for a sample of these sectors.
