Die cut apple shaped floor graphics grabbed shoppers attention inviting them to stand in front of the ‘mirror’ as well as detail further information regarding the movie release. This was all complemented by an additional Adlift creative execution featuring multiple characters from the movie.
As part of a national Adlift campaign it reached over 16 million people during its 2 week duration, including families whilst they were in a leisurely frame of mind during the Easter period, one of the busiest periods in the mall calendar.