Radox Delivers a Spa Experience with Domination Campaign

Radox recently ran a media-first multi-format campaign which ran across our mall network using Adlift and Panoramics, with the activity being further enhanced by a creative and unique use of our Experience sites.

Upon entering the lifts, shoppers were fully immersed into a Radox Spa experience and were surrounded by 360° Radox artwork wrap, with scented vinyls releasing the real product fragrance and sound boxes playing relaxing music. Delivering a whole new level of engagement between advertisers and their audience, the campaign created an environment where all the audiences’ senses were stimulated.

See the campaign here.