Adlift has proven itself an effective format for JD Sports. This year they have continued to repeatedly hand select Adlift sites to support their new store openings as well as their new collections and brands. We have run over 20 different creative executions so far which is made easy through our flexible digital printing.
Whilst still maintaining a presence throughout the mall with Adlift, our flexibility in store targeting has also allowed the sports retailer to hone its distribution to areas in proximity to its stores. This allows them to achieve mass awareness throughout the mall but also drive shoppers in through the doors.