Our presence in France continues to grow and a recent campaign for Hollywood Chewing Gum provided an excellent example of how cleverly placed creative can enhance the impact of a campaign.
Cadbury wanted to promote its Hollywood chewing gum within the retail environment in an innovative way and by using high footfall Adlift sites at top Parisian flagship malls, including Belle Epine, they were able to cleverly enhance the creative of Hollywood Chewing gums Outdoor campaign.
The Adlift sites provided an opportunity for Cadbury to draw extra attention to the campaign by exploiting the synergy between the lifts and the campaigns creative which consisted of a large number of people conversing in a crowded lift whilst chewing Hollywood Chewing Gum. The campaign objective was to create an immediate and effective prompt to purchase ultimately driving footfall into retailers found in proximity to the Adlift sites and who stocked the Hollywood brand.