New Malls

Limited Space now offers footfalls in excess of 50 million shoppers every 2 weeks across our portfolio of malls. With the recent inclusion of 5 new locations, all ranked within the top 15% of UK malls and retail parks, we continue to strategically grow our national network within top tier retail locations.

A number of our malls are also undergoing large developments this year to broaden their appeal to a wider audience by incorporating things such as conference centres, spas and even golf courses. One aim is to broaden catchment areas and increase dwell times which will ultimately increase overall as well as average expenditure within the malls.

Hollywood Chewing Gum

Our presence in France continues to grow and a recent campaign for Hollywood Chewing Gum provided an excellent example of how cleverly placed creative can enhance the impact of a campaign.

Cadbury wanted to promote its Hollywood chewing gum within the retail environment in an innovative way and by using high footfall Adlift sites at top Parisian flagship malls, including Belle Epine, they were able to cleverly enhance the creative of Hollywood Chewing gums Outdoor campaign.

The Adlift sites provided an opportunity for Cadbury to draw extra attention to the campaign by exploiting the synergy between the lifts and the campaigns creative which consisted of a large number of people conversing in a crowded lift whilst chewing Hollywood Chewing Gum. The campaign objective was to create an immediate and effective prompt to purchase ultimately driving footfall into retailers found in proximity to the Adlift sites and who stocked the Hollywood brand.