New Malls

We are delighted to announce we have added four new malls to our portfolio. The Grafton Centre in Cambridge, Whitgift Centre in Croydon, Silverburn in Glasgow, and the Wellgate Centre in Dundee – takes our portfolio to 80 malls in total with a combined footfall of 45 million every two weeks. The additions are part of an expansion plan to continue to consolidate our formats within the premium sector of the UK mall market.

The Grafton Centre in Cambridge is the highest ranking of the five malls in Cambridge whilst the Whitgift Centre in Croydon is the largest and the highest rated of the five shopping centres in Croydon with over 140 stores and is ranked 18th in the country.

The new additions also include two new Scottish malls – Silverburn in Glasgow which is ranked 29th in the UK and is the highest rated of all the 20 malls in the Glasgow area. Wellgate Centre, owned by Prupim, is situated in the city centre of Dundee and is the second highest ranking mall in the city.

“The demand for our innovative static and digital formats - Adlift, Panoramic and Ad HD - has allowed us to build on our mall portfolio. All of our malls are carefully selected so our distribution is concentrated within the top 20% of the UK’s most desirable malls. This makes sure we give the premium brands we work with the best malls to advertise in for their product. We’re excited to be expanding into these prestigious mall developments and we hope to continue to incorporate further high-ranking malls within the coming months.”

Matt Gordon
Managing Director, Limited Space

Limited Space brings UFC game to life

THQ used our Gaming Pack; including Adlift sites, Panoramic large format posters and Ad HD digital screens to promote their release of UFC Undisputed 2010 in flagship malls such as the Arndale Centre, Manchester and Cabot Circus in Bristol. As part of the campaign, designed to target 15-34 year olds, THQ took ownership of the Ad HD screens, which involved creating specially designed giant THQ artwork.

Jeremy Taylor, Mindshare says “Limited Space are great to work with because they really understand the mall environment and can advise us on what will work best for the client in that space. THQ wanted a campaign with real impact. Limited Space’s malls are the most popular and consequently have the highest footfalls so the combination of that and their gaming domination pack was perfect to engage with UFC’s target audience, and drive direct sales right at the point of purchase.”