We have recently confirmed contracts for our banner format at The Bullring in Birmingham, The MK Centre in Milton Keynes and Festival Place in Basingstoke. The format, which launched earlier this year, consists of 5m x 3m and 10m x 3m double sided portrait banners that hang in central atriums within the mall and the recent contracts deliver a significant audience of 3.4m shoppers every 2 weeks.
Banners have brought uniformity to our Panoramic network which is the largest format available within the mall environment and now delivers a fortnightly audience of 15.4 million shoppers. Additionally, recent analysis of a bank of our independent campaign awareness studies has demonstrated that the Panoramic format delivers stature whilst forging deeper connections between shoppers and a brand, increasing people’s propensity to purchase by 71% in one particular health & beauty study.
