Pokémon wanted to incorporate their ‘Pokémon Everywhere’ campaign, which introduced a new collection of characters to the UK public, into a retail environment in an innovative way.
By using a series of creative Adlift vinyls, they were able to take advantage of high footfall locations and create a synergy between the lifts and lift users. Drawing people’s attention, the campaign used clever artwork which gave the appearance that the new characters were inside each lift, creating an engaging experience for all lift users and passing shoppers at the mall.