‘Give A Garmin’ Christmas campaign

Garmin wanted to target consumers in the final 5 yards of their shopping experience while improving brand awareness and positioning Garmin products as a gifting opportunity this Christmas.

Adlift presented the Garmin products with eyecatching graphics whilst providing targeted coverage right at the point of purchase as the artwork was tagged with CurrysDigital stores.

In addition, 19 lifts in high ranking malls such as the Metro Centre featured Adlift Experience, which completely immersed the consumer in the Garmin creative message inside the lifts (pictured).

Finally large format Ad HD screens fully wrapped with festive Garmin artwork showcased the advert with full audio to ensure the Garmin brand was unmissable in the malls.

Coty CKIN2U Mirrored Vinyls

Coty used mirrored vinyls on Adlift to promote sales of the CKIN2U fragrance in the important Christmas gifting period.

Over 50 sites were hand selected across 11 malls with proximity to Boots wherever possible, and the mirrored vinyls delivered a premium synergy with the creative to appeal to the target audience of 18-44 year old females and drive footfall into Boots stores.