Exclusive ownership of the screens will allow clients to transform the giant sites into dynamic interactive billboards. The digital sites, which run full audio, will offer clients endless opportunities to provoke rich brand engagement amongst shoppers through various technologies such as gestural interaction, multi-touch interaction, augmented reality and mobile phone interaction - where your mobile actually controls the ad.
One point of contact for media, installation and software development will also eradicate the number of complexities often associated when planning and buying interactive campaigns and will provide an easier buy for clients and agencies. It will also provide a solution that is supported by a wealth of experience and expertise with Monster Media having run more than 1,000 interactive campaigns globally over the past 4 years and Limited Space being media experts within the UK mall environment.
“We’re thrilled to have a long-term, exclusive contract with Limited Space and looking forward to placing our interactive technology within their malls throughout the UK,” said David McKie, managing director of Monster Media UK. “Monster Media already has a strong presence in upscale malls throughout the globe and this new partnership is a natural and major step in our strategy to aggressively expand our presence throughout the UK.”
Monster Media will be installing its one-of-a-kind dynamic displays in 15 flagship malls within the Limited Space network, including The Bullring, The Metro Centre, Cabot Circus, Highcross and Bluewater.
“We were looking for an out-of-home partner that had strong synergy with our own business. We are both constantly reinventing ourselves and pushing the envelope, and that’s what pulled us strongly towards Monster Media,” said Matt Gordon, owner of Limited Space. “We’re both leaders in our respective fields and I’ve no doubt that this partnership will increase the effectiveness and success of both companies.”
